IMM Graduate School of Marketing Postgraduate Admission Requirements

IMM Graduate School of Marketing Postgraduate Admission Requirements

Admission Criteria for the Postgraduate Diploma in Marketing Management

  • An appropriate and recognised three-year qualification on NQF level 7.
  • A minimum of three years of appropriate marketing or marketing-related experience. An access module, Marketing 1 may be required if the work experience is less than 3 years.
  • A CV and a motivational letter are required.

Applicants are required to complete the Postgraduate Application form for admission for the Postgraduate Diploma in Marketing Management, which together with certified copies of educational certificates, identity or passport documents, a letter of motivation and a CV, should be returned by registered post to:

Postgraduate Student Support Administrator
IMM Graduate School
P O Box 91820
Auckland Park

A non-refundable deposit (see fee structure) must accompany the application form. Applicants may be required to attend a selection interview at the discretion of the IMM Graduate School.

* No credit transfers for modules will apply for RPL. RPL will only apply for access to programmes


To create a platform that will provide an opportunity to those with some academic marketing knowledge with expanded insight, understanding and practical skills about marketing – from idea conceptualisation to the development, launch and maintenance of marketing plans and programmes for contributing to the achievement of the strategic business objectives of the organisation.  This is, therefore, a qualification aimed at people entering the business or professional marketing environment, people at a specific developmental stage in their careers, or at the phase in their personal development when they already have suitable knowledge, training and qualifications in their specific field of knowledge but lacking an in-depth marketing background.  The Programme provides a practical opportunity for students to ensure a personal competitive advantage while broadening their career prospects.

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